An advert on the side of a van that showed a pair of boobs caused over 500 accidents in 24 hours.

The ad, from Russia, displayed a woman cupping her breasts with a thin blue line covering her nipples. And apparently, the locals enjoyed it a little too much.

The advert read: ‘They attract’. And that was exactly what happened.

Ildar Yuriev, 35, said: “I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by. Then I was hit by the car behind who said he had been distracted by the truck.”

The company that organised the sign, Sarafan Advertising Agency, said they would pay compensation to all those who crashed, but hardly issued an apology.