CVT Soft Serve owner Joe Nicchi has gone viral after implementing ‘An influencers pay double rule’.

Joe had been inundated with exposure for ice cream owners and he eventually got sick of it.

Joe announced the news via Instagram saying ‘We truly don’t care if you’re an influencer, or how many followers you have. We will never give you a free ice cream in exchange for a post on your social media page…’Woh, saucy….

Nichi received an email last May asking him to provide free ice cream for thousands of people in exchange for exposure.

Understandably enough, he was a little miffed at his already successful business being asked to hand out 4 dollar ice cream for no material reward.

The story might remind you a bit of the Dublin hotel owner who publicly shamed a young English influencer asking for a discount on a room in exchange for exposure.

That was a tad harsh but at least Joe had the decency to black out the name of the sender in this incidence.