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RedBull: The Giants Of Sporting Sponsorship

In 1953, the Anheuser- Busch family wanted to buy the naming rights for Sportsman’s Park, home of the St. Louis Cardinals, and rename it ‘Budweiser Stadium’. At the time, the National League refused, rejecting the thought of having a sports ground named after alcohol; but he allowed them to use …

The Most Hated Team In Football

On Friday night, Bundesliga giants Bayern Munich defeated FSV Mainz to go joint top of the Bundesliga with newly promoted side- Red Bull Leipzig. Bayern’s stint at the top lasted a mere day however as Leipzig retook the lead with a 2-1 victory over Schalke. The two sides could not run …