We are thrilled to announce that Outcider is partnering with the Smedias to sponsor one of our most enduringly popular categories, The People’s Choice Award.

Last year Bulmers very generously sponsored the same category, which received a record number of votes. This year it’s using the opportunity to showcase the newly-launched Outcider.

The newest addition to its Irish cider range, Outcider is sweet, appley and has plenty of edge. Outcider’s artwork was designed by Dublin street artist James Earley who has created something bold and unique that embodies its free-spirited essence.

As we continue our association with Bulmers, the Smedias are a great place for a great Irish brand to showcase the newest addition to its line-up.

Head over to the page to cast your vote now!